Cheetos launched its latest music-themed Super Bowl spot, using Shaggy’s “It Wasn’t Me” to illustrate how to try to convince someone else you didn’t swipe their snack.
In the spot, Ashton Kutcher wonders where his bag of Cheetos Crunch Pop Mix has gone. It appears his wife Mila Kunis is to blame. But she’s brought in a very specific counselor, Shaggy, for guidance.
Kutcher repeatedly catches Kunis with the bag, and he utters lines such as “Saw you snacking on the sofa,” met with a series of “It wasn’t me” replies from his wife.
And Shaggy, wearing a purple jacket reminiscent of a costume from his 2000 song’s video, raps new lyrics fitting for the spot, including “Let’s review the situation, orange fingers red flag.”