North American wellness firm Silo Wellness has pledged to contribute a percentage of its product sales from a new partnership with the family of the late Bob Marley to a local charity. The announcement came amidst confirmation from Silo Wellness last Thursday that the wellness company, which focuses on the psychedelics and functional mushroom markets, had entered into a multi-year licensing agreement with the Marley family for exclusive worldwide rights to brand, market and sell a distinct psychedelic mushroom product line using the Marley brand.
“We are incredibly excited to strike a long-term licensing agreement with the most iconic brand to ever emerge from Jamaica,” Silo Wellness’s CEO said.
“There is deep respect for the legacy of Bob Marley, and we are honoured to be entrusted as good stewards of a brand that stands for universal wellness and natural healing. We look forward to introducing a portfolio of quality branded products with instant name recognition and global visibility, enabling Silo to introduce what we intend to become the leading brand name in the functional and psychedelic mushroom category,” he added.
“These are transformative times in which we are living. Our family seeks to use our platform to help facilitate positive change. Mushrooms have been used for centuries, and we believe they offer a natural pathway for healing and positivity,” commented Cedella Marley, daughter of Rita and Bob Marley.